Great marketing goes beyond catchy ads—it’s about storytelling, consistency, and creating emotional connections. Some brands do this so well that they become memorable, relatable, and even influential in their industries.
Whether it’s their creativity, authenticity, customer experience, or digital strategy, standout marketing always has something to teach. Share your thoughts and some examples you feel hit the mark for you.
Your perspective could highlight valuable lessons for marketers across the community.
There are several for me, one of them has to be Unilever in Kenya. For example, a product like Blue Band. They keep reinventing it with the most convincing brand story. To date, I don’t know how they managed to get Blue Band into ugali, from breakfast all the way to supper.
The second one is Bata; they have killed it for generations. For as long as I can remember, Bata was the best shoe, and it was because of their brand story. Every school-going child knew Bata and proudly related to Bata